Recommended Reading - Web 1, 2, 3
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Australian companies are starting to twig that Web 2.0 isn't just the latest trend for designing web pages - it can be a vital business tool. Brad Howarth reports.
It is true that there is an overwhelming number of voices out there in the online communities, but it is up to the readers and viewers to be selective and choose sources of information and entertainment worthy of their intellect and their demands. Discerning travelers will always be able to sort through this ‘Madness of the Crowds’ and pick their sources of travel information they trust, and read the posts of bloggers who they think have a vision they share and who provide information that is often not available from traditional media.
Social media means two-way communication, facilitated by technology. It’s a conversation, not a guidebook or travel magazine diktat. You write the book, give the advice, take the pictures. The average travel-related corporation may not really like it, and many respected travel gurus don’t either, but it is here to stay. Here are a few social media resources that I’ve tried to understand and investigate for usefulness to travelers.
Implications
The Internet is a very important source of travel information, but is likely to grow at a much slower pace now.
Content is king!
Demand for C2C information likely to grow in influence.
Although high speed penetration is lower in the US, Americans tend to do a lot of travel research and bookings
online.
Easy access to information on the Internet has eroded a former competitive advantage for Canada –which was
based on familiarity.
An empowered consumer has evolved!
Michael Wesch, PhD, is Assistant Professor of Cultural Anthropology at Kansas State University. Michael is a very thoughtful fellow, as one might expect, but he comes to "Web 2.0" from an entirely different perspective than your typical Valley entrepreneur (yet he seems to know more than most of us!).
There are many challenges, but I think the biggest is the perception that by simply adding social media to existing structures will give us the vehicles for (in the case of social change organizations) action that we need in future. The result - a disconnect between what could be achieved and what actually happens through lack of Leadership 2.0. It’s mission critical that we get leaders who understand what’s happening.
I think of blogging as a process - a process that not only generates content at the end, but that itself can become content. That is, I try to turn the processes and tasks I'd already do as part of my job into content. Journalists and programme makers spend most of their time researching stories or topics. These days, much of that research is done online. The same is true of academics and anyone involved in creating creative content, whether it's words, images, sounds or videos.
Instead of spending time blogging, it makes sense to turn your processes into content and to re-use your content in front of different audiences. Here's how:
Long, long ago when the WWW was first invented there was a man called Marcus Endicott who produced a book online about travel (in 1994). Marcus was doing online travel as the web was born - he has seen it all and now is once again being a pioneer at http://www.meta-guide.com.
Who better to ask questions about where travel is headed? Listen to arguably the original online travel expert.
Vacationers' videos posted online have been around for years. But hotel companies are more proactive in seeking more than room footage.
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