How should ethical products and services be marketed?

Spotlight on responsible tourism initiatives and resources
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planeta
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How should ethical products and services be marketed?

Post by planeta »

How should ethical products and services be marketed? -- This question will be be reviewed in Ethical Travel Dialogue conducted online June 13-July 21, 2006.
http://www.planeta.com/ecotravel/tour/etd.html
http://forum.planeta.com/viewforum.php?f=79

REQUEST -- Please keep messages brief, preferably less than three paragraphs or 250 words. If you have a relevant URL, please mention it within hyphens or on a separate line.

Example: The City Parks Gallery -- http://www.flickr.com/groups/cityparks -- is open to anyone with a Flickr account and who wishes to share pictures of urban parks.

REFERENCES

Ethical Marketing of Ecotourism
http://www.planeta.com/ecotravel/tour/marketing.html

How to write a media release
http://www.planeta.com/ecotravel/tour/mediarelease.html

How to host a press trip
http://www.planeta.com/ecotravel/tour/presstrip.html

planeta
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Location: Oaxaca, Mexico
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Preliminary Results from the Tourism Marketing Survey

Post by planeta »

Preliminary Results from the Tourism Marketing Survey
http://www.planeta.com/planeta/06/0605n ... otes2.html

In May Planeta.com launched a Tourism Marketing Survey (which runs through the end of July). We wanted to know what tourism professionals (hotel owners, in-bound and out-bound operators) and guides thought of government marketing campaigns, particularly as it relates to ethical travel -- ecotourism, responsible tourism, etc.

Respondents have given government marketing campaigns a low mark. Travel operators either do not know the PR agencies that represent the country or have no meaningful contact. Small operations tend to feel that government campaigns work against them. That said, they have some interesting recommendations.

WHAT OPERATORS SUGGEST

Richard Edwards: If there was 1/10th as much time spent on facilitating the connection between existing ecotourism suppliers (or suppliers that could be ecotourism if it they saw the benefit) and wholesaler clients, as is spent on "training" people in-country on how to start an ecotourism business, those businesses would have an exponentially better chance of succeeding.

Frank Segieth: I recently attended the COP-8 in Curitiba about the Convention on Biological Diversity. Much is said about the important role of ecotourism in the context of conserving biodiversity and in the context of "bridging" the gap between biodiversity and poverty. Few things are done in concrete to reach this goal. What from my point of view really would be important (and very simple) is that the organizations working toward conservation and biodiversity (UNEP, World Bank and others) evaluate local promising ecotourism companies and dedicate a page that link to responsible ecotourism tour operators and their projects.

chinacontact
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Fair Trade

Post by chinacontact »

I think the Fair Trade movement has shown to work well in Europe when it comes to produce and can be applied to tourism with the right research and commitment. Tourism Concern is leading this work and needs all of our support to complete it and lauch a Fair Trade label for hotels, holidays and package.

Roy

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