As a reference for the Developing Infrastructure and Marketing, consult the Southern Queensland Wildlife Trail topic
http://forum.planeta.com/viewtopic.php?t=409
A co-operative venture between 20 operators in the region, the Southern Queensland Wildlife Trail showcases wildlife tourism experiences easily reached from major cities in the region. Wildlife Tourism Australia produced a map and website.
REFERENCE
Australia, New Zealand and Pacific Islands
http://forum.planeta.com/viewforum.php?f=6
Marketing and Market Development
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Aivar_Ruukel
- Traveler
- Posts: 9
- Joined: Tue Sep 14, 2004 12:09 am
- Location: Estonia
- Contact:
business alliances
I believe very much in "horizontal" business alliances, creation of joint-products and making joint-marketing efforts.
One critical task seems to be, how to organize reservation procedures?
One of the partners in such alliance should take the role of reservation office... What is your experience?
Another opportunity is to use the existing online- reservation systems, on of them focusing on independent travellers is www.backpackertours.com .
I am just starting to use this kind of channels, have uploaded first products few weeks ago, and of course there are not yet real results. Does anyone have longer experience with similar web-sites?
Aivar Ruukel
www.soomaa.com
One critical task seems to be, how to organize reservation procedures?
One of the partners in such alliance should take the role of reservation office... What is your experience?
Another opportunity is to use the existing online- reservation systems, on of them focusing on independent travellers is www.backpackertours.com .
I am just starting to use this kind of channels, have uploaded first products few weeks ago, and of course there are not yet real results. Does anyone have longer experience with similar web-sites?
Aivar Ruukel
www.soomaa.com
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George Duffy
- Traveler
- Posts: 20
- Joined: Mon May 03, 2004 9:01 am
- Location: Black Diamond, AB
- Contact:
Market Development
Something I think that could be useful is a B to B site made up of qualified partners who share common market interests.
I have a website domain and just a construction site at the moment called www.tourworld.ca
The concept I have is to create a connection point between the travel trade and inbound tour operators in a host of countries and regions. Jeremy, this could also go to the marketing of tour guides as we have been talking about on the Interpretation forum.
The site would be like a switchboard for travel agents and outbound operators to source local expertise when working on tour quotes and developing programs.
The idea is not to create an exhaustive index, but a limited and select group of professional inbound services that want to target this market. In addition to the website would be all the other tools we have available to reach the target market.
Any feedback on this?[/url]
I have a website domain and just a construction site at the moment called www.tourworld.ca
The concept I have is to create a connection point between the travel trade and inbound tour operators in a host of countries and regions. Jeremy, this could also go to the marketing of tour guides as we have been talking about on the Interpretation forum.
The site would be like a switchboard for travel agents and outbound operators to source local expertise when working on tour quotes and developing programs.
The idea is not to create an exhaustive index, but a limited and select group of professional inbound services that want to target this market. In addition to the website would be all the other tools we have available to reach the target market.
Any feedback on this?[/url]
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Richard Edwards
- Traveler
- Posts: 13
- Joined: Thu Oct 20, 2005 5:22 pm
- Location: Seattle, Washington, USA
- Contact:
On guerrilla marketing, backpackers and volunteers for CBEs
Hello Everone,
My apologies for late (cross) posting on this very important topic. I just wanted to share some experiences and thoughts on possible
My apologies for late (cross) posting on this very important topic. I just wanted to share some experiences and thoughts on possible
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Richard Edwards
- Traveler
- Posts: 13
- Joined: Thu Oct 20, 2005 5:22 pm
- Location: Seattle, Washington, USA
- Contact:
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Richard Edwards
- Traveler
- Posts: 13
- Joined: Thu Oct 20, 2005 5:22 pm
- Location: Seattle, Washington, USA
- Contact:
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Richard Edwards
- Traveler
- Posts: 13
- Joined: Thu Oct 20, 2005 5:22 pm
- Location: Seattle, Washington, USA
- Contact:
George,
I may have to agree to disagree with you and Oliver on the importance of the Internet, though I will try to post some thoughts one more time in favor of my views this week- because I can be stubborn.
Just top clarify on the 25%. That is a very fair commission rate for wholesalers on individual reservations as they come in. What I was understanding from Verena is that there was a possible deal in the works to be handing over 25% of gross income overall to have a company be in charge of your marketing. That would be too much.
I may have to agree to disagree with you and Oliver on the importance of the Internet, though I will try to post some thoughts one more time in favor of my views this week- because I can be stubborn.
Just top clarify on the 25%. That is a very fair commission rate for wholesalers on individual reservations as they come in. What I was understanding from Verena is that there was a possible deal in the works to be handing over 25% of gross income overall to have a company be in charge of your marketing. That would be too much.