Do we have reliable stats on the independent traveler market?
What data/research exists on the size, needs and marketing strategy for the independent traveler market?
Are there global trends?
What research exists for specific countries?
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Independent Traveler Market
Independent Traveler Market
Last edited by planeta on Thu Aug 13, 2009 11:23 am, edited 1 time in total.
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Carol Patterson
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- Location: Calgary, Alberta, Canada
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I was at the recent Ecotourism in the US conference held in Bar Harbor, Maine and was concerned by the number of operators who are seeing a steady increase in the average age of their adventure travelers. George Wendt of OARS and a member of the Adventure Collection said the average age of his travelers has increased from 27 to 47 in the last 30+ years and this was echoed by other outfitters at the conference. Where are the younger travelers going? My understanding is readers of publications like National Geographic Adventure are in their late 20s so where are they vacationing? I suspect there may be more of a tendency of this generation to undertake independent travel and
Wiki
Recommended reading on Wikipedia
Free Independent Traveler
http://en.wikipedia.org/wiki/Free_Independent_Traveler
Free Independent Traveler
http://en.wikipedia.org/wiki/Free_Independent_Traveler